Rivian: The future of Amazon and the EV industry


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Amazon has made it clear that they are interested in the electric vehicle industry, and specifically, the electric pickup truck market. The company has recently invested heavily in Rivian, an EV manufacturer which focuses on making pickup trucks, SUVs, and vans with low environmental impact. How does Amazon feel about Rivian? Why did they invest in the company? What impact will this have on their future goals? This article answers all of these questions and more in order to shed light on how Amazon and Rivian might work together in the future of the EV industry.

Image Source- TriplePundit

Background on Amazon
Amazon is one of the world’s largest online retailers, with over 200 million active customers worldwide. The company started as an online bookstore in 1994, but has since expanded to sell a wide variety of items, including clothes, electronics, and home goods. In recent years, Amazon has been increasingly focused on developing new technologies, such as drones and artificial intelligence.

Background on Rivian
Rivian is an American automotive and technology company founded in 2009. The company designs, manufactures, and sells electric vehicles. Rivian is headquartered in Plymouth, Michigan.
In 2018, Rivian announced that it had raised $1.3 billion in funding from investors including Amazon. In 2019, Rivian unveiled its first two vehicles, the R1T pickup truck and the R1S SUV.

Why it makes sense
It makes sense for Amazon to invest in Rivian because Rivian is a company that is focused on electric vehicles. This is an industry that is growing rapidly, and Amazon wants to be a part of that growth. Rivian also has a lot of experience in manufacturing, which will help Amazon create high-quality products. In addition, Rivian’s technology is very advanced, and this will give Amazon an edge over other companies in the EV industry. For example, Rivian’s Model R1T car can go from 0-60 mph in 2.5 seconds while getting 400 miles per charge. It’s unclear whether or not Amazon plans to keep these cars separate from its own automobile business or bring them under the same umbrella as Alexa devices or Kindle e-readers.

Final Thoughts
It’s no secret that Amazon is one of the most innovative companies in the world. They’re always looking for new ways to improve their customer experience and stay ahead of the competition. And now, it looks like they may have found a way to do both with Rivian. With an all-electric vehicle lineup, complete with self-driving technology at an affordable price point, Rivian has the potential to provide Amazon with what it needs to remain competitive in today’s market. With Jeff Bezos leading the company forward into this brave new world of transportation, it will be interesting to see what comes next from this mega corporation.


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