Jim Beam, one of the oldest and most recognizable bourbon brands in the world, has been around since 1795, which means they’ve seen a lot of changes over the years. One thing that’s remained consistent? Jim Beam continues to produce high-quality bourbons, despite the shifting tastes of their consumers over time. And with Jim Beam’s recent purchase of land and wind turbines in an attempt to run on 100% renewable energy by 2050, it seems like this classic company will be sticking around for quite some time.
The firm, whose Japanese parent company Suntory owns it, said that it will increase bourbon output at its largest Kentucky distillery and spend $400 million in renewable energy systems.
In order to fulfil the rising demand for its bourbon, the Booker Noe distillery in Boston, Kentucky, will see capacity expand by 50%, the firm said on Wednesday. The distillery’s greenhouse gas emissions will likewise be decreased by the same proportion.
The business said that it will use upgraded, methane-rich biogas as renewable natural gas to power the facility, which is located approximately 36 miles south of Louisville.
Beam said that it had a contract with 3 Rivers Energy Partners to construct a different facility across the street for the transportation and conversion of trash. According to the business, the procedure will make use of a high-quality, reasonably priced fertiliser that will also be made accessible to nearby farms.
According to CEO Albert Baladi, “this expansion will help guarantee that we fulfil future demand for our renowned bourbon in a sustainable fashion that preserves the environment and the local community that has helped establish and maintain Jim Beam.”
By 2024, the project is anticipated to be finished. By then, according to the firm, the Booker Noe distillery would be fueled by 35% fossil-based natural gas and 65% renewable natural gas.
According to Kentucky Governor Andy Beshear, the initiative would increase manufacturing facilities and warehouses while also adding dozens of new jobs to the state. The Kentucky Distillers’ Association estimates that 95% of the bourbon produced worldwide is produced in Kentucky. The region is regarded as the home of bourbon.