Today Amazon announced the second Prime Day sale, which will take place over two days — Monday, Oct. 11 and Tuesday, Oct. 12 — this year, instead of one day as it has in the past. The last Prime Day was Amazon’s largest shopping event ever, with more than 36 million items sold worldwide and record-breaking mobile engagement.
For the first time ever, Amazon will offer two Prime Day-like deal bonanzas in one calendar year, which will happen next month.
The “Prime Early Access Sale,” as the event is being dubbed by the corporation, will happen from October 11 to 12, it was announced on Monday. According to Jamil Ghani, vice president of Prime, the event will provide “hundreds of thousands” of seasonal offers and will only be accessible to subscribers to Amazon’s Prime service.
Prime Day, which debuted in 2015, is usually celebrated once every summer. However, when the Covid-19 epidemic put a burden on company operations in 2020 and 2021, Amazon changed the event’s timetable. The business has also experimented with various sale occasions, including an apparel sale, a pet-related event, and an autumn beauty occasion.
Ghani opted not to comment on whether Amazon intends to hold other sales events for Prime members in the future.
By scheduling a discount event for October, Amazon is taking advantage of a recent trend that has gained traction. Because more deals are occurring online, major retailers have begun offering incentives far in advance of Black Friday and Cyber Monday.
With e-commerce sales stagnating and a series of economic difficulties, such as a looming recession, skyrocketing inflation, increasing interest rates, and the excessive growth it conducted during the epidemic, the new sales event might help Amazon restart Christmas shopping early.
According to a Bain & Co. prediction, holiday sales are anticipated to climb from the previous year, although a large portion of the growth will probably be attributed to increased pricing. Due of the pressure on their budgets, shoppers will likely be looking for deals more frequently than normal.
The fact that people are attempting to stretch their dollars these days is not lost on you or me, Ghani remarked.