Facebook will allow users to have multiple profiles in a test. The announcement was made today by the company. It signals a major shift in Meta’s strategy to encourage users to use the platform despite increased competition from competitors.
Facebook users will be allowed to create as many as four additional profiles that are tied to their account during the test. Additional profiles can be created for different purposes. One profile for friends, another for co-workers and one for interaction with influencers and interest groups. Although users will still have one profile, they can easily switch between them with just a few clicks.
Profiles will be subject to Facebook’s policies, and violations on one profile will affect the account as a whole, according to spokesperson Leonard Lam.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account. Anyone who uses Facebook must continue to follow our rules,” Lam says.
Users who create extra profiles won’t need to use their real identity for their display name, Lam says, as long as the stand-in doesn’t violate the platform’s policies and doesn’t include numbers or special characters. Facebook’s ruleAccount holders must use the same name in real life as they used to create their accounts. Point of contentionFor years, even Demanding legal actionGermany
Facebook’s shift away from a single profile comes as the platform is fighting to keep users, Particularly young peopleAs existential threats such as TikTok grow, the company is losing daily users. Daily users were lost by the company For the first time in the company’s history in the fourth quarter of 2021.