2023 Toyota Crown Is Part Sedan And Part SUV With 340 HP Hybrid Power


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After a half-century gap, Toyota’sThis year, the oldest nameplate makes its return to North America. The Toyota Crown 2023 will make its debut in North America on Thursday. This vehicle is very different from the sedan it replaced over 15 years in Japan. It stands out with its taller and more crossoverlike proportions.


The Crown’s footprint may be slightly larger than the current. CamryAnd slightly smaller than AvalonIt measures 194 inches from bumper-to-bumper and has a 112.2 inch wheelbase. With the Avalon gracefully leaving the lineup, the Crown becomes the automaker’s flagship sedan. The Crown’s 60.6-inch height makes it about 3.7 inches taller that the Camry. It also has very different proportions from anything else we’ve ever seen from Toyota’s designers. Representatives of the brand claim that most of the Crown’s verticality comes down to its “lift-up” proportions and not increased ground clearance.

Crown’s designers were able to raise the roof to allow it to be more crossover-like in height. Toyota might be arguing over perceived advantages in terms of driving experience, with so many SUVs today boasting very car-like roads.

A MacPherson Strut suspension is used up front, while a multilink setup is used at the rear. Lower grades have standard 19-inch wheels, and Limited trims have optional 21-inchers. Platinum grade adds 21-inch wheels to the standard equipment, and also upgrades the suspension with standard adaptive dampers.

Hybrid Max 340 HP

Crown buyers can choose from two powertrains. They are both hybrids with standard electric all-wheel drives. The 2.5-liter Toyota Hybrid System is the base configuration for XLE and Limited grades. It combines the automaker’s bread-and butter gas-electric hybrid setup on its front axle with a second, electric motor on its rear axle to provide on-demand all-wheel-drive. This setup is very similar in design to the one you’ll find currently. RAV4 HybridBut, the Crown’s power output is 236 horsepower. Its estimated economy is 38 mpg.

Platinum grade comes with an adaptive suspension, a more powerful Hybrid Max powertrain and can be ordered with 2-tone paint.


The Platinum grade includes a swap of the powertrain to the automaker’s Hybrid Max system. This upgrades to a 2.4-liter turbocharged gas-electric hybrid system with a six-speed automatic sending power to the front axle and water-cooled electric motor powering the rear axle for more performance-oriented, full-time all-wheel drive. The Hybrid Max system is able to produce 340 horsepower and, with a right foot, up to 28 combined MPG according to Toyota’s internal estimates.

Toyota’s New Global Architecture K (TNGAK) is the foundation of the Crown. It also serves as the basis for the Camry. RAV4, HighlanderAnd Sienna. This increases the chances of you seeing a Polestar 2The chances of getting a fully-electric version of this tall sedan in a battle mode are slim to none. This seems like a missed opportunity for the ETNGA dedicated electric architecture, which was used on this model. New BZ4XHowever, it is likely that the Crown’s development predates the platform. 

A plug-in hybrid version is missing from the Crown. As governments continue to push for fully-electric fleets in the coming decade, a larger battery and a few dozen miles of EV range would help future-proof the Crown. The Crown could also be used as a gateway to shoppers who are hesitant about plugging in while Toyota slowly transitions to electrification. Toyota won’t comment about future products so who knows. Perhaps there’s a CrownPHEV on the drawing boards, ready to be unveiled.

Toyota’s Audio Multimedia tech comes standard with two 12.3 inch displays on the dashboard.

Antuan Goodwin/CNET

Connected multimedia technology

Toyota’s latest dashboard tech is housed in the Crown’s cabin. Two 12.3-inch screens standard are used — one is for the driver, and the other serves as a user-customizable digital instrument cluster. A second central touchscreen houses Toyota’s Audio Multimedia infotainment program. This system is not new. Tundra – The New TundraBuilt-in data connections allow for over-the air software updates, subscription-based remote service, managing multiple Toyota user accounts, and connected destination searches. Hotword recognition is also available with “Hey Toyota”, which allows users to start searches using the sound of their voice.

The climate controls are located below the displays.A deep pocket is available for charging your phone wirelessly and there are two USB-C ports to charge other passenger electronics. You will find two additional type-C ports on the second row, and a USB Type-A port inside the center console. These are for standard media playback. Android AutoOr Apple CarPlay connectivity.

The Crown is a combination of the familiarity (and discrete trunk) of a large sedan and the small SUV-like seating position.


Toyota Safety Sense 3.0 will be standard on the Crown. The pedestrian detection system includes motorcyclist recognition and guardrails. The precollision system can detect and automatically brake to avoid collisions when turning at an intersection. Upgrades to the Radar adaptive cruise controller and lane tracking assist are also available for this generation. Safety at low speeds is improved by a standard backup camera and a 360 degree camera system, which are optional on Limited grade and standard on Platinum.

The Toyota Crown 2023 is an intriguing exercise in mixing classes. It has a mix of sedan/crossover characteristics. But it also feels oddly placed. As the industry moves towards full electrification, it’s a sedan that launches as buyers shift to SUVs. We will have to wait and see how the Crown is received by customers when it goes on sale at the end of the year. The launch window will be closer and pricing and final fuel economy will be announced.


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